How to build Assets - Your website is an asset

How to build assets – Your website is an asset

Did you know that your website is a valuable asset? In today s post I am going to address the question on why having a website for your business is a smart idea and what a website asset is and how to build assets.

Affiliate disclaimer: This post contain affiliate links which means I will get a commission at no extra cost to you if you should click through and make a purchase.

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Earnings and result disclaimer: Programs or products mentioned in this post that involve earning money will not work for everyone and there is no guarantee for success because there are too many factors that influence the results such as skills, circumstances and knowledge that we have no control over. Our Intention is to provide you with good potential opportunities and tools that can be helpful to your success.

Opinion disclaimer:

All views and opinions expressed in posts on are my own and not Wealthy Affiliate views or opinions. Projections in this post are not endorsements.

What is a website asset?

(photo: unsplash)

Have you ever played monopoly? You all pick a car and receive the same amount of money to start with. The whole Idea is to buy the best streets, build hotels and win by getting the most money at the end. The one with the best strategy and blueprint wins.
Having a website is much like having a street online.

A website is an income stream.What many online marketers and bloggers do not think about is that your website is your asset. Yes, it has a value and it grows day by day if you treat it well.

Your website asset is your domain name, content and everything on your website that will generate traffic to it. An asset is a treasure and a property you own much like real estate.
You own your domain and your content on a website.And you can sell it just like real estate. The more traffic your website generates the higher the vaue is.See now why your website traffic is important? But traffic is not all. There are of course many different factors.

The age of your website is an important factor, because older websites where there have been consistently added content on will gain authority and trust as time goes by.

Your content is valuable – Your posts are your babies. Your content is an asset when it is helpful or informative to your audience. They attract your audience to your website.

Your free stuff is valuable – Giving away free helpful tips, e books and PDF, videos and courses help your website grow in value, because people often like to try out your product or service before they make a decision. Don’t you? I know I do.

What is content in marketing?

Content is what makes your website an asset. Your content attracts visitors and customers. Your content helps you build your brand.

Just think about it. When you visit a website you are often looking to learn something, buy something or get something for free or something that can help you with your problem. The more your content fill the needs of your visitors the better your content is and the more valuable it is. Helpful content will always attract a lot of traffic if you manage to make your content visible for your niche. But how do you do that? (photo: unsplash)

How do you make your content visible?

You need some good tools. A seo keyword research tool, a strategy and plans and a long term mindset. In addition, you need to be consistent with providing helpful content on your website. Content marketing based on SEO and not made for advertising purposes are much more effective long term. Ads just run for a period while your SEO content is evergreen. You want to make SEO friendly content that is evergreen.

How to build assets online?

These are my best tips to how you build assets online.

1. Create a website

2. Get a relevant domain name

3. Provide helpful content

4. Invest in a professional SEO keyword search tool

5. Become visible

(photo: unsplash)

My # 1 Recommendation for building a Free website

Wealthy affiliate have their own website builder called Siterubix. You can build a website in a cuple of minutes. The Siterubix free websites will get and end suffix Siterubix.and offers everyone a free website and free content marketing training,  Affiliate training and SEO training.You can build it for free. And when you are ready you transfer it to your own domain for $13-15 dollars.If you like the platform you can continue with advanced training and host your website with Wealthy Affiliate most secure servers or move your site to another host of your choice. The advanced training cost $495 a year and $49a month.

My #1 Recommendation for content and SEO training online

Wealthy Affiliate offers a well known, trusted and legit Online Entrepreneur training that will teach you about content marketing, Affiliate marketing and give you the tools you need to make your content more visible. It is affordable and suits all pockets. You can start on the Wealthy Affiliate Free core training for Free.

Read my post here: 

How to create a moneymaking website with Wealthy Affiliate

Video about Wealthy Affiliate Boot Camp:

Wealthy Affiliate Boot Camp

Other Reviews and posts about Wealthy Affiliate

What is Wealthy Affiliate Free Starter membership?

How to learn Affiliate marketing Basics

How to create a Free affiliate marketing website

How to do Affiliate marketing on a website


My #1 Recommendation for SEO keyword research tool

The best SEO research keyword tool in the world right now is no doubt Jaaxy. It covers 99,7% of all searches done online and help you find the best keywords. Wealthy Affiliate have developed this tool and it is an elementary part of the training. You learn different techniques that will increase your chances of ranking on Google. It helped me rank with many of my posts.

Read my Wealthy Affiliate blog post here:

Big 3 ranking posts and position 1 on Google today

You can also read my reviews of Jaaxy:

Jaaxy review 2020 – Maximize traffic to your website with Jaaxy Pro

Review of Jaaxy Affiliate Program

How Jaaxy can get you a first page ranking on Google

Videos about Jaaxy:

Find the best Keywords with Jaaxy

Jaaxy Affiliate Program

As a Wealthy Affiliate member you will automatically become a Jaaxy member and Vice versa. But you have to make a Jaaxy account. You get 30 Jaaxy searches for free with the Free training and with Wealthy Affiliate membership Jaaxy Lite is included. Jaaxy will help you build a valuable and searchable content and give you an edge in your niche.

Get Free Content Marketing Training, Affiliate and SEO Training!

Want to become a content marketer?

If your answer is YES – Get started here and start build your content marketing website today.

(photo made in Canva)

How to get your Action Bonus

If Sign up today to the free trial and become a premium member within 7 days, you will get an Action bonus the First month as a member. First month for only $19 (normally $49) and a special helpful bonus video from me to help you on your journey.



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  1. Wealthy Affiliate is the best way to learn about affiliate marketing. It takes you through each step and provides the tools you need. Affiliate marketing is the best way to start an online business, especially for the beginner. W.A. also provides excellent support and customer service. All it takes is hard work and persistence. I like the fact that my website is an asset and that my work on my website can improve the value of it. 

    1. Author

      Hi there! Thank you for leaving your thoughts on this. Yes, Wealthy Affiliate is the best place to start and you get a free website, training and tools. So it is all up to you to make your website an asset.

  2. I have had two websites for awhile.  I didn’t know that the older a website the more its worth if there is good content.  I liked your list of 5 things to do to build online assets.  I have websites, but your article is going to help me be more intentional in how I use they to become the assets that they should be.

    1. Author

      Hi Anastazja! I am happy to hear my article helped you to look at your websites as assets. I think you are absolutely right that becoming more intentional and focused on your content will help your website value a lot. Thank you for giving your thoughts.

  3. It’s very true that a website is a very valuable asset for those who knows how to monetize it and make Income from the services the use it for. Building a website is not something really difficult to do but as it is, it requires you to know a lot about what and what to do in order to be able to make it a worthy asset, I’m very sure of traffic, without traffic in your website, you can’t make anything out of it because people needs to know the content. Thanks

    1. Author

      Hi there! Yes it takes time and dedication to build an online asset. You can esily compare it to real estate where you need to constantly maintain or upgrade.Your website is your online real estate and an asset.

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