Before you read the rest of my article I want to inform you according to best practices with information that may be important to you:
Affiliate disclaimer: This post contain affiliate links which means I will get a commission at no extra cost for you if you should click through and make a purchase.
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All views and opinions expressed in posts on are my own and not PrivacyPolicies views or opinions. Projections in this post are not endorsements.
What is online Privacy?
Online privacy is shortly told the freedom from disclosure of ones personal data, information and communication when being online according to Thesaurus.
When working online It is important to protect data about your customers and to manage the data according to federal and global laws. So to do that any website owner need to learn how to practice these requirements and laws as good as they can.
Privacy categories online
Three categories is especially important:
You may wonder if it is necessary to hire a lawyer to do this. Hiring a lawyer cost money. We all know that. And you do not want to use a lawyer unless you really have to. Right?
However, I am doing whatever I can to make sure that no one can access data on my site. I have my website hosted on the most secure servers online with Wealthy Affiliate Siterubix hosting. My website have an SSL certificate. I have 24/7 support from my host if there should be any technical issues at all and I have full redundancy which means if my website should go down a special twin site will go up. I have trusted affiliate partners who use secure systems too.
But I also see that there is no way I can know it all or think of every little thing. Maybe there are important things I have missed? I do feel scared by this thought I must admit. And I know many other website owners who feel exactly the same way. Most website owners want to take good care of their customers privacy.
What is online Privacy Violation?
Privacy violation is using private information in a way that is not legal. Example: If you give your customers data to a third party without consent.
Internet privacy involves many elements to protect sensitive and private data, communications, photos, name likeness, disclosure of private facts just to mention some elements.
What kind of data do your website collect and why?
You need to take a closer look at what kind of data you collect with your website and ask yourself why do you collect this data?
Most affiliate marketers like myself collects data for analytical purposes to find out more about who our customers are and what they buy. We are also interested in the buying patterns. From where do our traffic come? From Ads or from SEO? What social Media platforms generate most traffic to our site? What countries and places do I get website traffic from? Which age groups like to visit my website? What interests do they have? Which articles do they love to read?
We do this to be able to target our audience better with products and content they want to see. We use different online services like Google Analytics and other analytical tools on Social media platforms. Many affiliate marketers also offer gifts and newsletters that collects your email address so they know where to send the gifts and newsletter. Some e-commerce websites have payment systems that collect names, address, phone numbers, card details etc to be able to accept a payment or paybacks. Affiliate merchants collects data about their affiliates in order to pay them a commission. So what data you collect depends on what kind of website you have.
What kind of data should I protect?
Data that is especially important to protect is:
Your customers, visitors or clients personal information: Anything that can be used to identify a person.
Name, address, email address, date of birth, ID issue, expiry date, marital status, financial records, credit information, medical history, travel destinations, intentions to acquire goods and services
Sensitive data can be information about, health, political views, religion, ethnic origin, genetic data, bio metric data, memberships and sexual preferences.
Most of us wants to protect our visitors data to the best of our knowledge so it will not be misused. But there are always some crooks out there that want to use your data for suspicious endeavors, personal gain and could not care less about your data. Who will use your data without permission or consent. or decieving you to get personal data.
How you gather data – your methods.
Why you gather data – your purpose – How you use data – your why.
Data consent – How people consent – ex. cookies, double optin etc.
Information security – How you secure data.
Data protection Directive – How you protect data.
How your customers can access their data and/or correct it.
How you disclose, manage and release data.
How it applies to geographic boundaries and law
How it applies to global laws
FTC – Fair Information Practice
EU`s Data Protection Directive
GDPR – General data protection regulation
1. Download a free template here
You can also customize it to your website if you want:
4. Not free: Get a Lawyer to do it for you.
Sure you can write your own, but I would recommend using a service like PrivacyPolicies, because then you are sure your policy include all the necessary and required information. By downloading the free template you can customize it as you like. It is recommended that you get a lawyer or a specialist in online security to take a look at it so you know if your customer and your website interest are being properly taken care of.
Feel free to leave a comment below if you have any questions related to this matter and I will answer you to the best of my knowledge.
Books about Online Privacy
If you want to read some more about this topic I will suggest these 6 books.
Author: Bowker: Data Privacy Law – a practical guide to the GDPR
Author Rohit Srivastwa My data, My privacy, My choice
Author Ronald Leenes Data protection and Privacy
Author Suzanne Dibble :GDPR for dummies
Author: Springer: The EU general data protection regulation (GDPR): a practical guide
Author: Eugen Grinschuk: EU GDPR compliance compact . GDPR checklist and GDPRintroduction for website and bloggers: GDPR handbook with GDPR templates. Data protection regulation 2018 for beginners. GDPR concisely explained.
Get My #1 recommendation – PrivacyPolicies generator
ONE thing before you go. I would be very grateful if you could help me to share this post to someone who might need to hear this or on your social media. You never know. You may be the reason someone takes better care of their customers data.
* Opinion Disclaimer: All views and opinions that may be expressed in this post are my own and not any view or opinion of privacypolicies.*
Hi there, thanks for another beautiful article. I love to always read your articles. I don’t have a website but I know of few People whom this post would be of great help to and I wouldn’t hesitate to share this with them all. I would love to read more from you. Thanks
Hi Lesley! Thank you for sharing my article. Happy to hear you love to read my articles. You can click on the follow button below or sign up to our newsletter to get more to read directly in your inbox.
Does PrivacyPolicies provide you with updates to changes in the different rules and regulations, or do you have to find out yourself when it is time to update your websites?
Hi Jenn! For some customers it makes a difference. Others could not care less. But having a website you need to take care of your customers privacy and interests.So if you have a website or a blog I would urge you to get one.
Hi Anette! Thank you for leaving your insights! Your question is very good. I do this because according to best practices the disclaimers should be visible and not hidden. After reading the guidelines I decided I wanted to add it to my Privacy policies as well so it is visible. You might also want to read my post about disclaimers. I hope this answered your question.
Thanks for the really informative article. I’m looking into how I can create lists for my own website and this information has come in really handy. I’m going to favourite your website/page and refer back to it to help me with managing my own privacy policies in the future.
Especially those who collect data from your visitors. Yes you probably need to mention Google Analytics if you use that. If you are selling products via Amazon Associates you would mention this and all third parties and analytics tools that interact with your site. You might want to read my latest post about disclaimers.. Disclaimers are very important.
Email contact forms collects data and you need to mention what you collect and why you collect it. I hope I gave you a helpful answer to your question Will. If you have any other questions do not hesitate to ask. I will try and answer to the best of my knowledge on the matter.
This is such a very invaluable content. I think it is a prescription for any affiliate marketer or website owner. I never know or consider the importance of all the different types of disclaimer policy out there until I read your article.
It’s so informative, and very professionally presented, and so convincing for any business. Most affiliate marketers, and web owners, who gets outside links, everywhere. With this information, I’m going to do something about the site, and find ways to update things.
Thanks so much for sharing this, so helpful!
Hi Favorme! Thank you for sharing your opinion. I am glad you found my post helpful. Updating you website will help securing your customers and visitors privacy online.
Thank you for sharing this post it is very informative and factual. Yes as online business practitioners we have to ensure we are abiding by the legislations and relations across global boundaries. The customer is to be protected and must know how data generated will be used. Website owners are called upon to exercise high ethical principles and ensure they abide by the covenant in their policy. The customer’s privacy most be first and foremost.