Heard of Pinterest before? Or Maybe you are one of those who think Pinterest is just a visual bookmark or so overwhelming that you cannot get your head around what Pinterest is all about? Did you know Pinterest is the best visual discovery search engine in 2020? Did you also know that Pinterest is a SEO based marketing tool? Still, there are many people who do not use Pinterest or have not heard of Pinterest, but Pinterest is growing steadily and is now regarded as the best visual discovery engine. You would not miss out on Pinterest as a marketer or if you are looking for helpful and inspirational ideas. Today I want to make a review of Pinterest and take a closer look at what makes Pinterest so interesting for users and marketers alike and give my thoughts around this.
Before you read the rest of my article I want to inform you according to best practices with information that may be important to you:
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Facts about Pinterest:
Founders: Ben Silberman, Evan Sharp, Paul Sciarra
Operated by Pinterest Inc.
Sign up to Pinterest for free
Business account : You add the business account from your profile
Tailwind for pinterest : Official partner, Helps boost your traffic on pinterest with smart features. Smart scheduler, auto posting
Pinterest Ads Manager, pinterest lens, shop the look, instant ideas, Promoted pins, Visual Image search, Rich pins, Product pins, Pinterest Analytics, AR tech (try before you buy), notification budgeting, Pinterest Apprenticeship program.
I will review Pinterest according to my research, my own experience and insights and the following criteria:
1. Is Pinterest user-friendly and easy to manage?
2. How does Pinterest Support work?
3. What are key features of Pinterest?
4. Is Pinterest giving you value for the money?
5. Can you save time using Pinterest?
6. How is Pinterest pricing table?
7. Why should I use pinterest? Pros
8. Are there any surprises?
9. What do I dislike with Pinterest? Cons
10. Should you get Pinterest? Is Pinterest a smart tool for Self employed internet marketers, Affiliate marketers, Solopreneurs, Small business owners working from home?
I want to give you a good overview of what Pinterest is all about and be as objective as possible.
What is Pinterest?
Pinterest is a growing Social media platform and are now becoming more of a Visual discovery engine that uses SEO in searching for ideas and images. You can read more about it in my previous article. Pinterest is different, because it emphasizes the visual, helpful and the emotional aspect much more to inspire their customers to action.
You will find more info graphics at Statista
Who is Pinterest for?
Pinterest is for anyone who want to get inspired and get helpful and relevant ideas to their problem or needs. But it is also one of the 15 top tools for marketers to drive traffic to their websites. And guess what? Pinterest is becoming more and more popular. Women used to dominate as Pinterest users, but now the numbers are almost even.
Number of monthly active Pinterest users worldwide from 1st quarter 2016 to 1st quarter 2020, by region
Find more statistics at Statista
From the info graphic you will see that Pinterest is very popular in the US (especially among work from home dads). From a marketers perspective Pinterest have a huge potential for growth. Yet the majority of worlds marketers have kinda overlooked Pinterest. The focus have been mostly on Facebook, Instagram and you tube. As I mentioned in my previous article about Pinterest more people want to use Pinterest while more marketers will use Facebook according to a survey done by Sprout.
In the info graphic below you can see Pinterest is doing quite well with around 35%. So Pinterest is now among the 15 most popular social networks and still growing. Most popular social networks worldwide as of April 2020, ranked by number of active users.
Find more statistics at Statista
A look at the Pinterest User Interface
Now we will take a closer look at the Pinterest user interface to find out if it is user-friendly and easy to learn.
You sign up to Pinterest for free and choose if you want to create a business account as I am going to talk about here. A business account is free too.
How to set up your Pinterest Startfeed
When people visit your site they see your start feed. It is the first impression of your Pinterest site.
You need to add your logo, your company name, contact details and a description. It is a step by step guide showing you how to do this from the start. All this information will be shown in your start feed (picture). The start feed contain a compilation of your boards, pins and user community.
The header of your start feed show pins from all of your boards. Your own pins and pins you have saved to your boards. When you add a new pin on a board you will see it in your start feed header. The start feed will change.
Below you will see your community or followers feed and you will see your most popular pins. You will also see pins that pinterest suggest for you to promote. Only you can see these promote suggestions.
Setting up your account and your first start feed is easy.
How to create your first Pinterest Boards:
You need to create some boards to your account so visitors that come to your site get to know you better. A board is the place where you collect certain pins of interest or posting certain pins that are helpful to other pinners. It is quite similar to having folders on a computer. The boards are easy to create. You click on create a new board, you give it a name and you add some pins to them.
Community or follower feed:
Then Pinterest suggest other accounts or boards to follow and you can add your contacts to your follower feed. The pins or boards you follow will turn up in your feed. You can use the search field in the header to search for new boards, ideas or contacts. Your follower feed is where you get your daily inspiration from. Once you have set up your account it is time to start pinning.
Create a pin
Now you click “create a pin”
Then you need to add a title and a description. Pinners are searching for Ideas so remember to have a relevant and searchable title on your pin. You can add a destination link and upload a picture you want to pin. The destination link must be relevant to your pin and lead to some helpful and quality content. Read Pinterest content tips. I use to make my pins first in Canva and then upload them to pinterest directly or by using Tailwind for pinterest. Tailwind for Pinterest is an official partner of Pinterest. I love to use Tailwind for pinterest to add my pins, because Tailwind for Pinterest have many smart features like the smart scheduler, smartloop and hashtagfinder. They also provide awesome tutorials on how to get the most out of Pinterest. When you add the picture you need to choose what boards you want to pin it on. And then you publish your pin. The image on your pin will now turn up in your start feed. You also have the option to pin it later and to duplicate the pin and share it on different boards.
So now you are rolling. It is not very difficult and I find the pinning user-friendly. Pinning is not difficult to learn.
Pinterest have a superb help center. A broad knowledge base where you will find a lot of information about Pinterest features. If you have any specific questions you do not find the answer to you can send Pinterest a note. You will also get a lot of handy tutorials on posting your pins and creating pins through their official partner Tailwind for Pinterest.
SEO – search: Pinterest algorithm is based on SEO on text and pictures. It can be wise to use the best SEO Keyword tool Jaaxy to find the best Keywords for your pins.
Visual search – you can now zoom in on pins – a built in feature.
Pinterest Mobile app: you can download the app from app store or google play and you get access to pinterest from there. It works on IPhone and Android. Most pinners access pinterest from a mobile or a tablet.
Pinterest lens – You need the pinterest mobile app to use this feature. You turn your camera on something and snap a photo of it and get more ideas. Pinterest is the best image discovery engine at the moment.
Shop the look: This feature help you find and buy Fashion and home decor easily.
Pinterest Shopify App: Helps merchants upload catalogs to pinterest and turn their products into stoppable product pins.
Duplicate Pin notification – You will get a notification if you already pinned a pin before. Pinterest wants fresh content.
Send pins to friends – Pinterest is great for sending pins to your friends and give them good and useful ideas.
Pinterest Analytics – Pinterest analytics helps you to see which of your pins or pins you have saved are doing well.
you get an overview over Monthly Viewers(Total number your pin is viewed), Audience (number of people who saw the pin) , Interactions ( people who interacted with your pin), Audience and engagement rate ( clicks and saves).
Comment field on pins: Here you can start a dialogue with other pinners.
Share pins to social media: You can easily share your pins on social media directly from the board (picture below) or with the Tailwind for pinterest
Pinterest best practices: Eye catching vertical image, your brand in focus, your logo, text overlay, strong CTA, link to quality content that are helpful for the pinner, short and simple, show do not tell, give a good pin description.
Board Widgets: You can create Pinterest widgets in the widgets builder to your website by clicking on the question mark down to the right. Widgets are great to add to your website or blog posts. You just paste the HTML code into your website or blog post.
Group board: create a group board, join a group board, manage group boards, create secret boards
Business account: pinterest provide you with fresh data on useful features and information for marketers to help them understand the pinners journey better.
Pinterest Ads manager: You can promote your pins and get paid traffic. You can target your audience same way as on other social media.
Pinterest Academy: Pinterest academy Help you with growing your business, running campaigns, creative strategy, creative inspiration, targeting and buying, setting up a Pinterest business account, building and launching a campaign, managing and measuring campaigns, planning and strategizing a campaign
Pinterest Brand Guidelines: Here you learn how to use the Pinterest brand correctly.
What does Pinterest Users say about Pinterest?
I have collected some user reviews from G2, Trustpilot and Pinterest success stories.
G2:Looking at G2 reviews I found: G2 scored Pinterest as a Leader spring 2020, And Pinterest score is 4,5 out of 5. 99% recommends Pinterest to other users. G2 also have the most complete reviews
Lowest ratings user reviews
1. Overwhelming, not many benefits to my business.
2. None of my friends uses it.
3. I have trouble keeping up with it
4. I feel like I am less interesting if I use Pinterest
5. Too easy to steal other peoples work
6. I still do not get Pinterest
Best rated user reviews:
1. It helped me plan my wedding
2. The dialogue it creates within this community is great
3. What a unique collaboration tool!
4. I love the search functionality
5. Pinterest help me brainstorm new ideas
6. It makes content marketing much easier
Trustpilot: Going to trust pilot 69% thought Pinterest is bad and only around 20% would recommend Pinterest to others:
I also found that several of the reviews that had nothing to do with pinterest and referred to other products.
1. Stupid site
2. Childish behavior
3. The site is wonderful and a great resource, but the ads are horrendous
1. I love Pinterest
2. Lot of pictures are hard to find in Google
3. Pinterest is Awesome!
4. I love this platform
5. Great App to use
6. One of my favorite Apps
It looks like some new users find Pinterest a bit overwhelming from the start. That not everyone know how to use Pinterest properly. The opinion is divided. I find that G2 had more helpful and complete reviews regarding Pinterest.
Pinterest Success Stories
Pinterest users success stories are multifold and quite impressive. Many users have lifted their brand awareness and been extremely successful with promoted pins. Others have massively increased their engagement and got noticeable higher referral traffic. Some have even doubled their sales with Pinterest. Many have managed to get a more global reach and unlocked new markets. There are definitely possibilities for Pinterest users who have learned how to get the most out of Pinterest. If you want to learn how you can get the most out of Pinterest you can definitely get some awesome inspiration from these companies. You can read for yourself different stories here.
Pinterest is an awesome free tool for individuals and businesses. If you want to use Pinterest to the full as a marketer it will only cost you to use Pinterest ads and Tailwind for Pinterest. Pinterest is free and provide a lot of Inspiration and helpful ideas to pinners and traffic and conversion to marketers. Pinterest have a high conversion rate. You might want to read how people shop on Pinterest.
Value for users are high quality content, visual search and amazing visual ideas and inspirations.
Value for marketers: the pinner journey is shorter than the normal customer journey. Pinners shop differently than on other social media platforms so you need to apply other methods. The conversion on Pinterest is high. You might want to read my previous article on how to market your business with Pinterest. The value for marketers are more awareness, branding possibilities, increased traffic and sales and valuable connection with customers.
Global revenue of Pinterest from 1st quarter 2016 to 1st quarter 2020
Find more statistics at Statista
One of the surprises I found is the Pinterest strong mobile prescence. Today when most people have mobiles this is an important feature from a marketer and user perspective. Learning how to use Pinterest mobile app and about users mobile behaviour on the Pinterest mobile app would therefore be important.
What is brilliant with Pinterest ?
The brilliant thing about Pinterest is that it is an amazing tool for pinners who are looking for inspiration and helpful tools. You will always find fresh content on Pinterest. Pinterest is an extraordinary tool for marketers because they can add pins for free with links to their content. Pinterest is very clear on how content should be presented visually and with text. Their guidelines are a very useful tool to get the most out of Pinterest.
I think many marketers not fully understand how to use Pinterest properly. SEO works well on Pinterest for users who makes searches and for marketers who present their ideas to the pinners. Pinterest has a strong mobile presence and the app is continuously being developed by Pinterest. You can actually become a part of Pinterest engineering.You can plan and duplicate pins on different boards according to interests of your pinners.
Pinterest Generate referral traffic:
Pinterest can be a bit hard to get your head around for new users and it can be time-consuming if you do not follow the guidelines. Pinterest can ban you if you do not follow their guidelines. Finding fresh content to add is also an obstacle for many pinners. Pinterest often needs time to grow on people. On the other hand it is a wonderful tool once you learned how to use it.
Should you get Pinterest?
Is Pinterest a smart tool for self-employed internet marketers, affiliate marketers, solopreneurs, small business owners working from home? I think marketers who overlook the power of Pinterest will miss out on a lot of valuable traffic and conversion. Pinterest is growing steadily and will continue to develop and grow. Starting as a different a social media platform to now becoming the best visual discovery search engine using SEO I absolutely think many marketers who do not use Pinterest today should reconsider doing so.
My best tips is to get your head around what Pinterest is and how to use it before you start pinning. Learn Pinterest best practices and be consistent. I would advise marketers to use Tailwind for Pinterest to get the maximum effect and save time with scheduling and posting.
I have provided you with information about Pinterest that is useful and unbiased. The numbers speak for itself. It is no doubt that Pinterest is a growing visual discoveery tool for users and businesses alike. The benefits of using Pinterest correctly is more traffic and conversion for marketers by providing visual and helpful content. Pinterest have a huge market potential.
With features like SEO search, the Pinterest App on shopify, shop the look, visual search, The Pinterest App and Pinterest ad manager I think this is a very interesting and promising tool for marketers. Pinterest are working constantly with a high focus on the next decade, a strong mobile presence and AI technology.
Personally I use Pinterest actively for marketing purposes together with Tailwind for Pinterest and have only had positive experiences with Pinterest in terms of traffic to my website. Would I recommend Pinterest? Yes – absolutely. I would not do without it.
Do you have any question about Pinterest you would like to know more about? Let me know in the comment field below.
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