Heard about Serpstat? An All in One SEO platform that is one of the leaders in the SEO market. Serpstat is one of the Major Keyword Research tools and platforms. In this Serpstat Review A leader SEO tool I want to take a closer look to give you some helpful insights into what Serpstat is, features and if it is a good tool for beginners.
Before you read the rest of my article I want to inform you according to the best online practices with information that may be important to you:
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New to Keywords and SEO?
I will not go in details on the Keyword and SEO basics in this review so if you have no idea what Affiliate marketing, content writing, a Keyword is and what SEO is I suggest you look at these resources first:
Watch this video to get a short introduction to keywords:
Information about different resources for marketing training and other marketing tools I recommend:
I write this review from a beginner's perspective. I hope to give beginner's and others some helpful information to base their decision on when choosing what SEO tools they are going to use in their daily work online. I have already explored two other SEO tools. You might want to read these reviews too:
1. Jaaxy Review
My Keyword tool Criteria
In this review will take a look at one of the top Keyword tools named Serpstat and dig deeper to see if I find out more about the
1. Coverage – How much search coverage in % do the tool have on all online searches?
2. Accuracy – How accurate is the tools in searches.
3. Do they offer free trials to test the product?
4. Do they offer training in using the tool?
5. Do they have an affiliate program ?
6. Is it easy to use?
7. Do they have an app?
8. How is the Support
9. Pros and cons
10. What does the Customers/audience say?
I also want to see if this is a tool for beginners or more advanced.
Serpstat – Top 50 at G2
Serpstat is an Ukranian company who offers an all in one SEO tool.
Serpstat users are for small, mid and professional customers.
User friendliness score: 8,8 out of 10. The interface is very intuitive and user-friendly.
G2: 4,6 out of 5 stars
Trustpilot: 3,3 out of 5 stars
Coverage: According to Serpstat they use all search engines in the world and have so to tell full coverage.
Accuracy: Not found .
Free trial: Not found
lite: $69 monthly – Get it now!
Standard: $149 monthly – Get it now!
Advanced: $299 monthly – Get it now!
Enterprise: $499 monthly – Get it now!
Affiliate program: Yes join here!
Special features: Rank tracking, Back links, Site Audit, Competitors Analysis, Keyword research, SERP crawling, Keyword Clustering, Text analytics, Search volume crawling service, Database storm
Offer training: Serpstat have their own academy called Serpstat Academy., videos and blog.
Support: Brilliant support. you make an appointment in the chat box and they call you back. Surprisingly Quick to reply on mail.
Rank tracker: What is brilliant about this feature is that it collects data from all domains ranking at the top 100 on Google and top 50 on Yandex. So you can track your keywords and see how you and your competitors are ranking for these specific keywords. This is valuable for you as an affiliate marketer. Not only that, you can group your keywords which is especially good if you have many products. There are no daily limits to this feature so you can search your rank tracking as often as you like.
Serpstat Back link checker: A brilliant tool for checking and analyzing your back links. What is good about Serpstat is that you can check the quality of your back links too.
You will find out which one of your pages have most links and what content that actually performs best. They provide a complete back link profile. Everything is broken down so you will know everything about your back links. Your external links. Domains and pages that links to your page. Anchors and quality metrics.
You can also watch the live index on back links which is a quite interesting feature. One trillion back links live on 168 million domains and Serpstats robots that is crawling 2,5 million domains.
According to Serpstat their back link database grows with 2,5 billion new back links a day!
Site Audit: is the same as Domain optimization and with this feature you can see how optimized your domain is and critical errors. The tool gives you a score on how your domain is doing basically. You also get tips to what needs to be fixed or should be fixed to make your website most optimized.
The parameters that are checked in Serpstat site audit is: https status code, multimedia, meta tags, headings and page content, links, redirects, accessibility and indexation, AMP, markups, Hreflang attributes and https certificate.
This feature is especially helpful to you if you want to find out why your competitors posts rank better than yours. The page audit is an analysis of your page compared with your competitors page. You will see what issues you need to improve to get a higher ranking and become better. You will get a detailed overview and a custom overview. It is a flexible feature that let you decide the speed, crawl duration and crawl depth.
This feature is excellent when you are going to make decisions and create a competitor strategy. Just imagine getting all your competitors keywords and rankings. You learn about the strategies and tactics of your competitors and can learn from this and use it in your own strategy. This feature is incredibly useful when running PPC campaigns and much more
With Serpstat you get in depth URL analysis, insights on searches made which makes this an advanced analysis tool.
SERP means search engine results pages. When you enter a keyword on Google to search for something the search engines gives your search a serp – a number of pages that contain your keyword. Just look for it when you do a search online. And based on all your search history and other factors your Serp is unique.Serp differs between organic and paid results. When you enter a keyword you will first see the paid ads and then comes the organic search results.Serpstat uses API and JSON to give you the serp results.
Keyword Clustering and text analytics
Keyword clustering is the use of Keyword lists and groups to get better ranking shortly told.
you can read more about it on Wikipedia or Watch the Serpstat video about Keyword Clustering and text analytics
crawling service Database storm( SVCS)
The serpstat SVCS is very fast and will give you the results in a JSON format you can download to a csv or XML file. It is a service that costs money
How is support?
Serpstat support is really superb. They call you and talk to you and help you find the best solution for you and guide you through how to create your first project. Customers comment the exceptional customer service they offer. This is a big plus.
Serpstat have their own academy, knowledge base, success team,
Serpstat Affiliate program
The affiliate program is easy to apply and they are quick to reply.
Users seems to love Serpstat and they score high on user-friendliness and customer contentment.
What are the customers saying
Customers seems to like the dashboard and analysis tools a lot. The customer reviews on G2 and Trustradius are good, but the reviews given on Trustpilot are too few to give a reliable impression of the product.
Pros and cons
The pros are definitely the interface, the support and the analysis tools and integrations. I think the price is in the middle and affordable.
It is difficult to say something about the accuracy of the keywords, but based on the information I have found and that Serpstat is using all search engines in the world, the accuracy should be good.
It is hard to find something to dislike with Serpstat The cons according to some customers are that there is no free trial and some reports does not show all the back links and it can take some time to learn the tool and its features. There are different opinions on the API function and how good it is.
Alternatives to Serpstat
1. Semrush : Number 1 SEO tool 2019 – SaaS platform
2. Raven – Leader Fall 2020 – SEO, social media, ppc, content platform and tool.
4. Ahrefs – Leader Fall 2020 – back link analysis tool
5. Spyfu – Top 50 at G2 – research and reporting tool
6. Wordtracker – Keyword tool
7. Keyword. io tool – Keyword tool
8. Keywords Everywhere – Keyword tool
10. Moz Pro – Leader Fall 2020 – G2
11. Wordstream – search advertising tool for ad words
12. Junglescout – Amazon search tool – Leader Fall 2020
14. Longtailpro – AI optimization tool
Serpstat vs Jaaxy
Jaaxy have an easier interface and is better priced from a beginners perspective, but Serpstat is very close up. Jaaxy offers a free trial, but Serpstat does not. Both have outstanding support and training and an affiliate program.
Serpstat vs SEMrush
Serpstat have an easier and more intuitive interface from a beginners perspective.
Serpstat is lower priced than SEMrush.
You can read the whole comparison on G2 here
There is also a comparison between Serpstat and SEMrush on Trustradius
Overall SEMrush and Serpstat are both All in one tools that are advanced. SEMrush have a free trial which is a huge plus from a beginners perspective and give the customer to try it out before buying.
From what I can see Serpstat is easy to set up, use and have an intuitive interface that make it easy for beginners. The only drawback is that you cannot get a free trial of the product. You only have the money back guarantee after you bought it. But Serpstat is clearly a competitor to SEMrush and I have no doubt that whatever tool you decide to use you will get value for the money invested. It is just like SEMrush an advanced leader tool that give you valuable information about your own website, SEO as well as your competitors. So it all boils down to which one you think is best and what suit your pocket best.
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