Are you a Pinterest skeptic? Do you know Pinterest is a platform that actually converts? According to Statista Pinterest is one of the best platforms for conversions. Many marketers and businesses have underestimated the power of pinterest. Are you using Pinterest to promote your business or are you using Pinterest to be inspired and shop? You should consider marketing your business with Pinterest unless you want to miss out on a lot of sales. Today I will dip into why I think you should pay closer attention to Pinterest as a marketing tool and how this will help your business growing faster and how to market your business with Pinterest.
Before you read the rest of my article I want to inform you according to best practices with information that may be important to you:
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Opinion disclaimer:
All views and opinions expressed in posts on are my own and not Pinterest views or opinions. Projections in this post are not endorsements.
First – Do you know what Pinterest is?
Photo: print screen of Daily Practice for Success on Pinterest
I am sure you have heard about Pinterest, but do you really know what Pinterest is? I always thought Pinterest was of no other value than to post and collect nice pictures. Believing no one was still using Pinterest at all and it was an outdated platform belonging in the past. I used it from time to get inspired not realizing that Pinterest is one of the online platforms that is having the highest volume of buyers. Did you know that?
Pinterest is not like any other Social media platform out there. Pinterest is slightly different. It stands out in a particular way. It is more visual and interest orientated. Pinterest users go there to discover what they love. It is designed to make discoveries. This leads me to another question: What does your customers love? Do you know?
If you are an internet marketer, affiliatemarketer, solopreneur, business owner, mompreneur, net worker or work at home online you should know what interests your customers have.
If you do a quick Google search on how many people use Pinterest you will find the staggering number of 335 million users!
That is a lot of users with different interests. I think you get an idea of how many people you miss out on if you do not use Pinterest. Do you agree?
According to a recent study that was done on Pinterest 72% of the users said they were inspired to buy and collecting inspiration for their own projects without having the intention to buy in the first place. And 72% is about 241 million buyers and idea collectors.
I can totally relate to this. I have made many purchases while cruising on pinterest without any intention to buy anything. What about you? Have you made any Purchases via Pinterest?
Some facts about Pinterest
Pinterest was founded in 2009 and launched in 2010 by Ben Silberman and Evan Sharp. The owner is Pinterest. Pinterest Say that this is not a Social platform but a practical platform to discover interests and get inspired.
Why you should start using pinterest today so you do not miss out on valuable sales for your business
Photo: print screen of Daily PracticeforSuccess on Pinterest
Why on earth should you use Pinterest as a marketing platform? Did you know that Pinterest was the platform with most conversions in 2019? Pinning on pinterest is not only about knitting and cupcakes. Let me put it this way. You will miss out on a lot of sales if you do not start to pay more attention to Pinterest. I will tell you the reason.
Pinterest is different because it appeals to their users in a very emotional way as well as it is a practical tool. Did you know that pinterest converts 33% more than Facebook, 71% more than snap chat and 200% more than twitter? Let it sink in for a moment and think about what this will actually mean for your business is you do not use Pinterest. Maybe it is time to reconsider where you post your content?
Who is Pinterest for?
(Photo: Print screen of search in pinterest)
Most of the people who use Pinterest are primarily going there for inspiration and ideas. These people are according to Statista people who normally take action when they find something that inspires them or interest them. Pinterest converts 33% faster than Instagram and Facebook. According to Statista the number of Social media users globally will amount to 3,327.1m by 2024. And many of them will use Pinterest. Are you using pinterest as a business tool? As an Affiliate marketer I love Pinterest because Pinterest allows affiliate links in a pin.
Pinterest as a marketing tool for your business
Here is what you should do as soon as possible if you want to increase your conversions:
1. First of all you need to make a Pinterest business account. 200 million users have business accounts on Pinterest according to Pinterest.
2. Learn how to use the features of Pinterest business.
3. Use Tailwind for Pinterest
and PromoRepublic for Pinterest to plan and schedule your pins. These are my favorite tools.
You might also want to read my Promorepublic Review and Tailwind Plus Review.
Both platforms have training and tutorials on how to promote your content to Pinterest once you sign up.
Promorepublic is now offering an incredible time limited FREE full training in marketing on social media with a bonus branding course to help small businesses in 2020. Check out the Free Social media marketing course.
4. Get Invideo to make video snippets to post on Pinterest or other social media platforms.
5. Use pinterest on a consistent basis.
6. Learn to read your pinterest analytic.
7. Install Google analytic to see how much traffic Pinterest is generating to your website.
8. The most important tool for pinterest: Get the best SEO tool on the market Jaaxy to help you with keywords on Pinterest. Get 30 SEO searches for free in Jaaxy to get you started now. You might want to read my Jaaxy review and watch my Jaaxy mini video review.
Photo: Print screen of Jaaxy Sign Up Form
When do you know you are doing well on Pinterest?
Photo: Unsplash
You will know by the traffic you generate from Pinterest to your website and conversions you make. But in general is you have more than 100K viewers monthly you are doing quite well. Above 1 mill views monthly you are really rocking it!
Pinterest Is user-friendly and easy to manage and have a great support.
How long time before I see results from marketing on Pinterest?
Photo: unsplash
When you start with a Pinterest business account your conversions will not happen overnight. It will take some time normally. It is not like advertising on Facebook and other Social media platforms. The simple reason for this is that Pinterest is a visual search and discover tool – not a social media platform. So it works a bit differently than social media platforms. On pinterest you focus on your customers interests and how to help them. You are connecting with your customers in a totally different way. It demands you know the behavior of your customer. What inspires your customer? What do your customer love? You grow organic traffic.
After I started with Pinterest I noticed much more traffic to my website and every month my views and traffic grows. Just last month I got 40% more views and 44% more clicks on links.
Final thoughts
Pinterest is a Mecca for online business and affiliate marketers especially, because they are accustomed to SEO. Using pinterest on a regular basis and marketing your business will lead to more traffic and sales for your business. It will give you a unique insight into your customers interests and the opportunity to offer helpful pins to your customers that will inspire them to buy your product, visit your website and much more.
Get your Tailwind for Pinterest, and PromoRepublic for Pinterest and get more conversions and traffic to your website.
What do you think about this article?
Was it helpful to you? Do you have any questions?
One thing before you go… Would you answer me two questions?
1 Are you using Pinterest today for personal or business purposes?
2. Have you ever bought anything via Pinterest?
Follow us on Pinterest!
I have a Pinterest account and what I can say about this system is that it is a good search engine that can really grow a business but there is a lot to learn. I have had some setbacks but I am trying to improve so I can get the kind of traffic to my website.
Hi Norman! Thank you for bringing your insight to the table. I agree there is a lot to learn about Pinterest, but the Free Social Media Marketing courseFree Social Media Marketing course offered by Promorepublic is a real good start and very helpful in that respect. Also Tailwind for pinterestTailwind for pinterest provide many good tools and guides. We do not get Pinterest kings and Queens over night. We must practice daily. You should also get JaaxyJaaxy if you do not have a SEO tool.
Hey there! This article was great and really informative for me. I also have a blog and I occasionally post on pintrest but I am hesitant to do it and honestly never really know what I am doing! This was so great for to read and has given me to confidence to try and market on pintrest more! Thank you so much!
Hi Kara! Awesome that you will try. My advice is to just start and learn as you go. From the start Read the guides and tutorials to get most out of your pinning. And get the Jaaxy SEO tool to find the best search words. Then you can just start making, posting and scheduling pins in Promorepublic or Tailwind . You can also make pins in Canva.
Hi Hilde, Your article came JUST at the right moment! I’ve only known a little about Pinterest, from someone else’s evaluation, which made me somewhat skeptic about Pinterest. Yes, I also thought Pinterest was about posting and collecting pictures.
Well Hilde, you’ve managed to make me a believer in Pinterest, and I will most definitely check it out, and use all your tips and ideas.
Thank you!
Hi Andre! Glad to hear I could inspire you into becoming a believer in pinterest! 🙂 Just get on with it. What do you have to loose except a lot of traffic and conversions? 🙂 This is the moment to start collecting on pinterest again! Lol! If you need a helping hand just send me a message. I would love to hear how it all turned out in a while for you!
Hi there, what a great blog on why one should be using Pinterest. I recently started increasing my use of Pinterest after I saw a video on the use of Pinterest and how to look at the analytics. But I do think there is a lot more that I could be doing to drive traffic from my boards to my website.
Thanks for the reminder to have more activity on Pinterest.
Hi Line! There are definitely many things you can do to drive more traffic to your website. The most important is the SEO. If you do not use Jaaxy today I would definitely consider getting it. And a good posting tool like Tailwind and Promorepublic.
Your post was a real eye-opener on how to use Pinterest, had not considered this platform in the past. I honestly did not know that Pinterest has more conversions than Facebook. Most of the posts I see similar to my business on Pinterest are just flat out advertisements. There must be a better way to attract people. I appreciate your sharing the reasonably priced apps for creating posts. Checked out Promorepublic and wonder how does it compare to Hootsuite which have I used for years?
Hi Steve! Yes It was an Eyeopener to me as well until I started reading statistics on conversions. But I have actually purchased more on pinterest than I have on other platforms so I have no reason not to believe the statistics. Good question Steve: According to G2 hootsoote is rated 4.1 against Promorepublic 4.7. Read the comparison here. You might also want to read my PromoRepublic review.
Hello Hilde 🙂
Thanks for bringing this back for me.
I used pinterest and tailwind when i started my online business but i stopped as i did not understand it fully.
You have provided a better grasp and i would be checking out tailwind to help with my pinterest growth.
Thanks for the resource on the free training.
Following the link right away
Hi! You are welcome! Glad I could be a good reminder. You should definitely try out Promorepublic as well. They have a free trial and are now offering a valuable Free Social Media Course. I have gone through it myself and I recommend it to everyone. A lot of valuable insights and tools. I use both Tailwind and Promorepublic.
Social media marketing is something that I could never wrap my head around, but Pinterest is a different thing because it’s more visually oriented and I love that kind of connection with my audience. Like you, I also feel like it’s more for female-oriented hobbies but I can definitely see my niche spreading its influence on this social channel.
I see that you mentioned two programs for Pinterest. If PromoRepublic is for scheduling, then what exactly does Tailwind do?
Hi Cathy! Thank you for stopping by and giving your valuable insights. Yes Pinterest is visual in a more emotional and helpful way. It is not about showing your best face to the world. It is about getting inspired to action.
Good question. You can use both Tailwind and Promorepublic for creating, scheduling and posting. I think it is a matter of taste. I use both of them. Tailwind has a hashtagfinder and smartbio as special features. Promorepublic have a lot of premade templates and their mobile app works better for me, With Tailwind I have to reconnect all the time. With Promorepublic you can connect to most of the Social Media platforms while Tailwind connects only to Pinterest and Instagram and facebook. I suggest you take a free trial of both and then decide. New features is constantly added on both platforms.
Nice article you have here. Pinterest is quite unique, my question now is, does it require finance to sign up, how does the conversion process works, do Pinterest have a referral link, is there any specific percentage of the number of view and the click on my link before I can earn? .
Great Questions! I am glad you ask!
Pinterest is totally free to sign up. Pinterest does not have a referral link, but posting and schedule platforms like Tailwind for Pinterest and Promorepublic do have a price for signing up.
You might want to read my Review of Tailwind plus and Promorepublic Review o get a better grasp.
When it comes to the conversion process the statistics tells us that Pinterest converts 33% more than Facebook.
I thought Facebook was converting more until I read the statistics and the Pinterest survey. The explanation according to the survey and statista is that users on pinterest are inspired to action emotionally. Pinterest users are looking for inspiration and helpful ideas based on their interests and in that respect the conversion process is shorter. The survey also point on the fact that a high number of these buyers had no intent to purchase.
Pinterest does not give you any commission per click. You can add affiliatelinks to products or services you are promoting. Normally pinterest marketers have a website and their pinterest pin is linked to the website, a product or a post. I think to get quality views that converts you need to know what your customer likes and provide helpful and visual content in your pin.
You may want to grab the chance to take the Free social media marketing course provided by Promorepublic. That would be very helpful to you in how to get more views and conversions. I hope this answered your questions…
.Thank you for writing this wonderful article on marketing via Pinterest marketing it puts a great deal of perspective on what needs to be done.
Hi Michael! I am so glad to hear you found a new perspective on your Pinterest marketing! I would really like to hear more about it!
Thanks so much for these insights. Very helpful. My Pinterest audience has been building slowly but steadily. I look forward to applying your suggestions.
You are welcome Joseph! Glad to be of help to you. If You sign up for Tailwind for Pinterest you will definitely notice a boost with the Smartbio, smartscheduler and Autoposting tool. Let me know how it all works out!
This really is such a great post, and one that has come at the perfect time as I try to take my business to the social media platform. I enjoy using Pinterest and Instagram the most personally, so was planning on starting with these. I think given how much you have shown the benefit of using Pinterest i will really get my head stuck in to this first. I currently use Jaaxy, do you type keywords in the same section as if you were looking for them for your website?
I will be definitely checking out Tailwind and Promorepublic!
I shall be referring to your website a lot I think for guidance, you have created something very special.
Thank you for sharing
Hi Emma! I appreciate you like my post about Pinterest. Pinterest is SEO driven so you can use Jaaxy exactly the same way as you do now. If you want my special tips you can sign up to my newsletter (you find it after the comments or in the sidebar).