Are you a merchant looking for selling your products and growing your brand? Have you heard about Shareasale? A product discovery tool for affiliate marketers and a merchant platform for small and intermediate businesses. Did you know Shareasale have a merchant portal? Today I review Shareasale merchant portal and look at how easy small and intermediate businesses can make money online getting started as a shareasale merchant and show how merchants can drive more traffic, develop a brand and generate more sales using affiliatemarketing.
This post contain affiliate links which means I will make a commission if you should click through on my links and make a purchase.
Shareasale for merchants review
I am not a merchant myself and have no personal experience with the merchant portal, but I am an affiliate marketer connected to Shareasale as an affiliate. I decided to write this article while doing a review of Shareasale affiliate program. There were not many reviews about the merchant portal and I found it hard to find good and reliable information about it.
I hope my review can give you as a merchant looking to start an affiliate program some useful facts, statistics and information about the merchant portal so it will be easier for you to make a decision if this is for you.
I will review the merchant portal according to my research, statistics, facts, users opinions and following criteria:
1. How user-friendly and easy to manage for merchants is Shareasale merchant portal?
2. How is Shareasale helping and supporting merchants?
3. What are Shareasale key features for merchants?
4. Will Shareasale giving you value for the money?
5. Do you make money with Shareasale?
6. Will Shareasale merchant program free to use?
7. Shareasale surprises
8. Will Shareasale a good merchant program?
9. Shareasale cons
10. Will Shareasale recommended for merchants?
What is Shareasale for merchants? Some facts about Shareasale
Shareasale is one of the largest affiliate marketing networks in the world where affiliate marketers can search for products to promote and earn commissions. It is among the Top 10 for affiliate marketers. It is also one of the largest merchant portals for small and intermediate businesses where merchants all over the world can promote their products to affiliate marketers. A win – win situation for both parts. 86% of all affiliate marketers use Shareasale according to Wikipedia so this would absolutely be an interesting platform for most small and intermediate businesses to use.
Owner: Shareasale (It is a standalone brand who became Part of Awin in 2017)
Founder: Brian Littleton
Affiliatemarketing portal – Free – Sign up here
Merchant portal – One time starter price $650 – Sign up here.
Requirements to join: You need to have a website to join and be over 18 years old.
Shareasale have 3900 affiliate programs in 40 different categories and their platform is continually expanding with more programs, categories and affiliates.
Shareasale holds 55,7% of the market share. According to digital global the affiliate marketing industry is expected to reach the 6,8 billion mark by the end of 2020. According to Authorithy Hacker affiliate programs generate 15% -30% of all sales of advertisers.
Who is using shareasale for merchants?
Brands like Tailwind, Reebok, Promorepublic, Spanx, Rock your worth, Zen business, Mailpoet, Erin Condren, Prowriting Aid, Etsy, Invideo, Sears, Formidable forms, Grammarly, Freshbooks and Optinmonster are just some larger brands that are connected to Shareasale merchant portal.
It is a part of their marketing strategies and they are able to reach new grounds they never get to using traditional marketing methods.
How to join and get approved by Shareasale for Merchants
First you need to have a website to sign up. And you need to be over 18 years old.
Are you a merchant? go to the Shareasale merchant portal
Not a merchant? Go to Shareasale affiliate portal
Is Shareasale free to use for merchants?
No it is not free. Merchants have to pay a one time total fee of $685 to sign up as a merchant and start an affiliate program. However, it is a low cost alternative for setting up an affiliate program.
Affiliate marketers sign up for free, but Shareasale will take 20% in transaction fees of their sales commissions once they make a sale.
Shareasale for Merchants:
Photo: print screen of the merchant portal
What to do once you are approved as a merchant
Start to create a longterm and short term marketing strategy with Shareasale.
Present yourself with a program bio. Affiliate marketers are trying to find a company that is relevant and suited to their niche. A good presentation in bio will make you more attractive for affiliate marketers and will help you get the most relevant affiliate marketers for your products.
Develop a showcase of your products: A showcase of your products will increase your chances to earn more money.
Develop a program agreement: Be clear about what you expect from your affiliates and what you can offer in return for their services.
Develop a PPC policy and bidding rules: This is important for an affiliate marketers perspective when choosing a merchant so they know how they can promote your products the best way possible. Design a clear and easy to understand.
Upload a product data feed: This increases visibility and conversion and is very helpful for content marketers.
Add Keywords: Help your affiliates with adding relevant keywords.
Setup auto deposit so that the affiliate links is always active even if your balance is zero or below. Affiliate marketers wants to connect with merchants who have auto deposit.
Use communication templates to create monthly newsletters to your affiliates about your products and other important matters regarding your products or niche. This is extremely helpful for your affiliates and will keep them stay more loyal to you.
As a merchant it can be wise to follow the steps recommended by Shareasale. You can read them here.
Shareasale support for merchants
. Shareasale provide different types of support for their merchants:
Welcome kit: A four-week program helping merchants using Shareasale and setting up an affiliate program and provide checklists.
Program diagnostics: Helping merchants in analyzing how to improve their affiliate program
Monthly training webinars and more advanced webinars.
Best practices information: A series of PDF with frequently asked questions
Helpdesk: Here you can deliver support tickets
Knowledgebase: Search for your questions in the knowledge base
It looks like Shareasale provide a good and broad support for their merchants so they are able to succeed with their affiliate programs.
Growing your brand with Shareasale
Shareasale is a real opportunity to grow your brand if you are a small and intermediate company. Many large brands are using Shareasale as well for branding purposes and as a part of their master marketing strategy. With shareasale and the large group of affiliates your business have the opportunity to become visible in new markets. And customers will be more familiar with your brand over time and this will build your brand trust and awareness.
Save time on marketing with Shareasale
You can save a lot on using Shareasale instead of expensive marketing costs to get your brand known. Affiliatemarketing is a real effective way to build your business in terms of traffic and branding. The affiliates are selling your products for a commission, generate leads and traffic to your website.
Get quality connections using Shareasale
Using Shareasale will connect you to new networks and affiliates and you have the chance to create long term quality connections that will grow your business. You can definitely begin small and go for the larger dream step by step using Shareasale.
Can Shareasale scale up your business?
Creating an affiliate program is a way to scale up your business through affiliatemarketing. A good business strategy will always include affiliatemarketing as a part of the strategy to spread risks and to generate multiple streams of income for your business. It is a great way to scale and build resilience.
Can you enter new markets?
One of the obstacles for small and intermediate businesses is to reach new markets with low costs. With Shareasale your business will enter new avenues and create new opportunities for your business at a very low cost.
Affiliates will open this door of new possibilities for you and can enter markets you can not get to without. Many companies have seen a huge increase in traffic, customers and conversions after implementing affiliatemarketing as a part of their business master plan.
Thinking about the fact that affiliate marketers actually generate 15% – 30% of all sales of advertisers if not more ( Authority Hacker). The trends are clear – the use of affiliate marketers is increasing. The fashion industry is a good example of this using affiliate marketers to promote their products to reach new markets.
How would it impact your business if you could generate 15%- 30% more just using Shareasale?
Manage your affiliate encouragements
You are able to reward and motivate your affiliates in different ways through Shareasale.
This will help you to get loyal affiliates and customers.
Creating a good affiliate program with good guidelines, statistics, info graphics, product information, rewards that inspire to action and creativity, resources like banners and videos, and an attractive commission system will help you reach new markets.
Remember the better commissions, guidelines, info graphics, banners, videos, newsletters and rewards you have that inspire to action the better will your collaboration with your affiliate marketers will be. You will also have more control over the quality.
Open up to a substantial pool of Affiliate Marketers
The best thing with Shareasale is that you do not have to use a lot of time looking for affiliates to promote your brand or business. You can access a lot in one place.
What do the merchants say about Shareasale?
Doing my research on my article about Shareasale affiliate portal I discovered that there were not many reviews about the merchant portal. That is why I decided to write this article.
I have collected some good and bad user experiences from G2 and Trustpilot.
However, it is hard to say if all these reviewers are verified users of Shareasale merchant portal. Another thing to be noted is that The review site on G2 and Trustpilot have not yet been claimed by Shareasale.
– easy to get started
– unique offers
– reaching out to multiple affiliates at once
– good rates
– awesome reporting dashboard
– high quality advertisers use the platform
– benefits of introducing new products
– quick and easy launching of an affiliate program
– Easy to track
– Easy to make payouts
– The payoneer payout is too high – should be reduced
– limited deep diving reports
– Bulk approval commission process is either all at once or done manually one by one.
– Outdated user interface look
– limited search and filters
– not a good experience with discount codes
Almost everyone think this is a cheap and easy way to set up an affiliate program and manage affiliates. It seems that there are different experiences regarding tracking and reporting. Some are very content and others feels it is limited. The feature most seems to dislike the most is the Bulk approval and the outdated look on the interface.
Trustpilots reviews are not so thorough and very short. And the reviews were too few to get a good and true picture of Shareasale.
– helpful support
No merchants had written any bad – Only Affiliates who had been suspended or did not earn anything.
Real time tracking:
You get information in real time about details to which banner or links are clicked on, when a sale is made or a commission is generated. Via click stream report you can see all the details.
Segment and organize your affiliates:
Use tags to organize and segment into groups, to send Newsletters, commissions, coupons, bonuses etc.
Merchant API :
For reporting and updating, real time editing of transactions, subscriptions, recurring commissions, approve or decline affiliates automatically and more
If you have multiple websites you can manage all your websites with stores connect with separate commissions and reports.
Custom link creation
Deep links and License plate links with social media features.
Will Shareasale give you value for the money?
Yes, based on my research and the facts I have found Shareasale will give you a unique low cost opportunity to make an affiliate program and reach new markets which will lead to increased traffic, familiarity with your brand, leads and sales.
Do you make money with Shareasale?
Many merchants who invest time in creating a good and strategic affiliate program will make good money with Shareasale.
Shareasale – a good merchant program?
Shareasale is among the Top 10 Affiliate programs in the world and definitely a real good program. They have 20 + years experience with what works and what does not work. Many brands have managed to grow with Shareasale using it as a part of a larger marketing strategy.
Outdated Dashboard, approval process could take some time and discount codes are the features that is mentioned most.
Shareasale – recommended for merchants?
From what I have found the Shareasale merchant portal is something I would strongly recommend as a part of a business strategy.
I think if you base your business only on one kind of marketing it will be hard. A good business strategy is a strategy that contain multiple marketing methods.
According to my research Shareasale is among the top ten affiliate programs for merchants at a low cost.
Starting with Shareasale is quick, easy and very affordable.
They provide good training, resources and support to their merchants and they have 20+ years of experience in the field.
Your business are likely to grow and become more familiar in new markets. I know this to be true – If you never try you will never know.
I hope I have provided you with some useful information about the Shareasale merchant portal and that you see the opportunity it will give you to reach new markets and scale your business further.
Now it is up to you to decide if this is for you and take action. You can sign up to the merchant portal here.
If you are reading this article and you are a merchant of Shareasale already I would love to hear your opinion and experience with Shareasale merchant portal in the comments below.
Do you have any questions about Shareasale? – Let me know in the comments below