Email marketing works. It has been one of the best ways to do marketing for years now. So today I want to take a closer look at some Email Automation Marketing Tools for Startups and why Email Automation Marketing Tools are important for affiliate marketer startups and how this can help startups to grow an income faster.
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Why Automate your emails?
1. As an affiliate marketer startup you want get to know your audience and give them good value. So you want to personalize the information and give it to your audience effectively and as personalized as possible. Most consumers like to read personalized messages that appeal to their interests.
2. You want to build a list over people who are attracted what you can offer them of knowledge, information and help so they can get a better life. Email marketing is an effective way of doing just that and reach more people who actually want to buy from you. With a list you have the possibility to offer your audience a lot of value and build trust.
3. You want to sell or offer your products or services to the right people. By targeting your emails to a specific audience you will generate more income.
Email Automation Marketing tools will help you automate your workflow to send customized, targeted emails to specific customers with a specific interest. This way you can follow up your leads better and get more conversion from your list who become customers.
What Emails to Automate?
When You are a startup, everything seems overwhelming when entering the Affiliate marketing world. Building a website, getting traffic and making money, right? It is an exciting journey. Everyone starts on zero and grow from there. How fast you grow and how much you earn depends on many different factors.
One of the key elements in growing your business is Email automation. Normally affiliate marketers provide targeted information, tips, freebies, e books, courses, training and products through emails to a specific type of audience.
Instead of making a freebie, course or a campaign many times over you make them one time and automate them. This is especially great for Freebies, E books, training, webinars, courses etc.
You want to automate as many emails as possible. Welcome emails, Freebies, campaign emails etc. The sooner you start automating your emails the faster you will grow.
Personally I did not automate my first year. I noticed that after a while It was a lot of work with emails because I had not automated them.
It was time-consuming. So I went looking for a platform where I could automate the whole process. I love All in one platforms. So let us take a look at the Email automation process and how to do it.
How to Automate Emails?
To automate your emails you normally need an email provider, opt in, email list, an email auto responder, a landing page and an Email Funnel.
I use Mailpoet email provider. In Mailpoet I can create a contact form where people sign up to a list to receive specific information. After they sign up they get a welcome mail and a series of drip mails you can schedule.
This can be good for a plain, simple shorter email course or an email challenge where you do not need a landing page or videos. You can schedule the emails weeks ahead with drip campaigns. Drip campaigns are easy and quick to do and can be a part of a bigger email marketing funnel strategy.
An email funnel consists of a series of actions you do from getting the audience to sign up to your form, being directed to a landing page and a series of follow up emails that normally end up with your audience getting the product for free or pay for a product. A funnel is also used to offer many different products or services to your audience
To make this process easier there are some really great email automation tools that can help you make amazing funnels very easily. An Email funnel can be long or short.
Basic Short funnel
Lead magnet -> Opt in form -> List -> Welcome email -> download offer mail
If you have a freebie someone wants to download they opt in on a form and will automatically join the list. Then an automated welcome email is triggered and sent to the person who opted in. In a short funnel they get the PDF or the offer in the next email.
Lead Magnet -> pt in form -> List -> welcome email -> Landing Page -> Download offer -> Thank you, Page -> -> Series of emails -> series of upsell and downsell Funnels.
If you have a freebie someone wants to download, they opt in on a form and will automatically join the list. Then a welcome email is triggered by an Opt in and sent to the person who opted in.
In a long funnel they are being directed to a landing page where they can download the free offer they opted in for – After downloading they will be directed to a Thank you page and follow up emails that are triggered by an Opt in. Now you can keep sending follow up emails with personalized information and opt ins to other funnels you may have.
Email automation tools are great for people who are not techies, because the tech is all done for you. You get done for you made templates and all you need to do is to customize and personalize the templates to your audience.
Many of these marketing automation tools offers great tutorials in how to do it step by step.
An email auto responder is a service that collect the email address from a contact form on your website and replies to the person who sign up to it with automated messages. Examples of great Email Auto Responders are:
Read my review: Mailpoet Free form editor review – Easy made sign up forms
Here is my review: Get Response All In One Marketing Automation Tool Review
You might want to read my review: Optinmonster Review – The top of the cream opt in solution
You might want to read my review: Create a contact form in less than 5 minutes
How to Personalize Automated Emails?
This is becoming more and more relevant as the audience often knows what they are looking for. The better you are at personalizing your messages according to your audience interests, the better results you get.
You will get more Quality audience and traffic. Get Response and Optimize Press are two platforms with features that are good for optimizing personalization and very affordable and easy to use for a startup.
Personalized emails as part of your ongoing marketing strategy is something you should implement and focus on.
You want to give the right people the offers they are interested in, not just spam them with a ton of emails they do not care about, right? That is why choosing an email marketing automation platform that help you personalize your emails is important.
What Email Marketing Service is best?
There are several good email marketing service platforms that offers to help you automate the whole process but if I should pinpoint a few for you I would take a good look at these two below. I believe they are really good startup options and have a good value for the price.
Get Response is clearly one of the platforms with best opening rates, personalization, conversions, good price and integration.
OptimizePress is another that works well with WP sites and integrates well with different Email providers, affordable and delivers good results.
What I like about them: They have easy drag and drop functions and are easy for beginners as well as for more experienced users. And You can do anything inside the platforms. Build opt in forms, Landing pages, drip campaigns, Email campaigns, Funnel builder, Membership builder, payments and more.
Alternative Platforms like Thrive, Clickfunnels and lead pages cost way more and are not necessarily better tools to use.
Free Email Automation tools
Email automation tools are normally not free. If you are lucky you can get a free trial or money back guarantee.
With Get Response you get 30 days free trial and Optimize Press 30 days money back guarantee.
When is it necessary to buy an Email Automation Tool?
If you are a startup and want to grow and scale your business, it is crucial to have an Email Automation tool. When your list grows, you will use too much time on emails if you do not have an Email Automation tool.
I think it is necessary to buy one as fast as you can afford one. Personally I waited too long before I decided to invest in an Email automation tool because I felt I did not need it from the start. Now I know better and I think investing in an email marketing tool is one of the best things you can do early on.
Why Affiliate marketers love Email marketing Automation tools
Email marketing Automation tools are so wonderful for Affiliate marketers because instead of writing a new email campaign every week or write to every new lead you get, your new lead is directed into one of the lists in your funnel and then you can loop the funnel over and over again or direct the lead to other funnels you have based on personalization. This will make it easier for you as an affiliate marketer and give the customer a feeling of being remembered and taken good care of.
And you only do the job once. You then have time to answer eventual questions from your audience or doing other tasks. A huge time saver. And you are selling on Autopilot.
Create a Daily Practice for Success with email automation
An important part of the daily practice for success in Affiliate marketing is clearly to create an automated email funnel. This is how successful marketers manage to wake up to recurring sales every morning. Because they have a great Email Marketing Automation tool that works for them. Imagine how it would feel to hear those Plings everytime you get Money into your bank account. Sound good?
Read my blogpost: Pling! You got a new Payout
Should you Automate Your Emails?
My question is definitely YES. If you want to grow, scale, 10x or whatever your goal is, it is a must to automate your emails.
Marketing automation can be a huge cost for many marketers from the start. I think it is better to start smart and when you start making money you can upgrade. I would not invest in a costly funnel from the start. Keep the costs down and choose platforms that will give you great value for the money.
I can not tell you what Platform to choose. This is a decision you need to make. I have only pinpointed two platforms here in this article that I believe will be great to start with and I know deliver great results. As a bonus they do not rip your shirt off before you started.
I hope you found my article Email Automation Marketing Tools for Affiliate Marketing Startups valuable and helpful to you.
If you have any questions about Email marketin automation please leave your comments below and I will get back at you as fast as I can.