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What is Website personalization?
Websites can be personalized to give your visitors a better user experience while visiting your website and make them want to opt in on your offers. There are many ways to personalize a website, but today my intention is to show you how to use Optinmonster smart tags to build a list, personalize your content and how powerful and affordable this can be for your online business.
In my last article I wrote about All in One Email platforms that was personalized to get better visitor conversion.
Who can use the Optinmonster smart tags?
If you have a website, blog or an e-commerce site how to use Optinmonster smart tags is something you should take a closer look if you want to build a list and reduce visitor abandonment from your site.
The benefits of website personalization
The benefits of personalizing your website is more traffic, conversions and sales.
Personalization is a new digital trend that more and more marketers use because it works. Your visitors knows what they look for and do not want to be presented to a lot of fluffy stuff they are not interested in. With the Optinmonster smart tags you can personalize your website for every visitor who visit your website.
Normally personalization tools can be quite costly but today I want to show you One easy and affordable way to do this is by using Optinmonster smart tags. This is so easy that anyone can do it.
I must admit I have not used this feature myself yet, but I would love to try this feature on one of my Websites and that is why I have done some research on different smart personalization tools. I hope you find this valuable to you and that you also see the value in personalizing your content to your visitors. So how to use Optinmonster smart tags?
How to set up smart tags in Optinmonster
The Optinmonster drag and drop builder help you build opt ins that are highly optimized for conversion using merged tags based on the information your visitors give. It works a lot like personalized emails does.
For only $9 a month you can start to use this feature. That is very affordable and very profitable solution if you are on a low budget.
You can create an account here. You have 14 days 100% refund guarantee in case you should change your mind. And you get access to the Optinmonster University with courses, guides and video tutorials.
Greet your visitors with their name
Yes, you can actually greet your visitors with their name using the smart tags. How cool is that? This is a great personalized feature you can do with the smart tags. The smart tag recognize previous subscribers when they visit your website and they will feel more appreciated when coming back. Most visitors will think it is nice to be recognized and become positively surprised when they see their name or a special offer that is personalized for them. When you learn how to use Optinmonster smart tags you can create unique content for your customers
Create unique content for your customers based on interests and location
You can create amazing and unique content with making use of the Optinmonster
– full screen campaigns
– Stunning Inline campaigns
– Optimized Slide in Campaigns
– High converting Pop ups and more
with special offers based on Interests, location, date, day of the week, city, state, zip code, or country.
How amazing is that? Just imagine how you can target your audience and surprise them with offers specially for them.
Imagine how they will feel. They will feel seen, more understood and taken care of. And it build a better relationship between you and the customer.
If I go to your Website I will get a pop up with an opt in for a special offer for visitors from My city or country or I log in from
because you have installed the smart tags for dynamic text replacement. Go to the optinmonster drag and drop builder and see how easy it is to use the smart tags. Now let us take a look at the smart tag integration. How well does Optinmonster Integrate with other services?
Smart tag integration
The integration possibilities with Optinmonster are huge. It works on almost any site and integrates with a lot of email services, WP, Wix, Zapier, Salesforce, Woocommerce, Bigcommerce, Manychat, Blogger just to mention some of the most common ones.
Personally I use Mailpoet Email service. When I asked the Optinmonster support chat how to integrate Mailpoet I got a quick reply from a real human on how to do it. The support is really good and fast. I got the answer on all my questions.
Another question I asked that was relevant for me and maybe for you too is how it works to promote a freebie like a PDF or an E book. Optinmonster does not have landing pages, but they do have something called success pages. So If you want to promote a Freebie or an E book, you can create a Full screen campaign and direct your customers from an opt in to a success page hosted by Optinmonster where you can have the link to a PDF, E book or a landing page. This feature can easily be used to promote a freebie or E book. Find out more here.
What does the Customers say?
According to G2 Optinmonster have a high customer happiness score and is one of the leading personalization tools for converting leads into customers. They were one of the first in the market who managed to optimize and capture leads more effectively. Customers are generally very content on how well leads are captured and how well it works to grow a list.
According to the customer reviews customers find it great for E book campaigns and Freebie Campaigns.
The exit intent feature is great and manage to capture more leads to opt in lists.
Quick and friendly support.
I could not find any cons about using smart tags.
According to some customers Monsterlinks does not integrate with all Email services and can be tricky to integrate with WP menus.
Alternatives to Optinmonster
Elementor Pro is another tool that I think can be a good solution to Optinmonster with great opt in forms and landing page builder and can compete on price. It costs $49 a year which is $4,9 a month (paid yearly).
Get Response is also a great All in One automated lead generation tool that have all under one umbrella, but costs $49 a month with a 30-day free trial.
3 tips to how you can Use Optinmonster smart tags
1. Make a Freebie
2. Make an E book
3. Make a special offer to your customers
Use the Optinmonster smart tags to capture leads and build a list
Should you personalize your website with opt in monster smart tags?
That is a decision I cannot make for you. I hope that my article have helped you to see that personalizing your website, blog or e-commerce site can be a super smart thing to do to capture more leads and increase conversion and sales.
It is a huge digital trend at the moment to personalize content to your visitors interests.
Optinmonster Smart tags is a leading and proven method for doing this and customer happiness is high and it is an affordable solution for most online businesses. If you are building a list this is definitely a fast way to get a huge list.
If you have any questions about optinmonster please leave them in the comments below and I will get back at you.